Marketing Coordinator

Plymouth Meeting, PA

Under the direction of the Director of Marketing, manages the company’s social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with a primary focus on LinkedIn and Instagram. Creates content and implements marketing strategies by analyzing engagement data, identifying consumer trends and sales.

Essential Job Responsibilities:

  • Assists the Marketing Manager with the Social Media Editorial Calendar, providing a monthly plan for content aligned to brand guidelines, messaging, and product goals
  • Researches, develops and publishes content for daily posts(LinkedIn,Instagram)
  • Creates simple, clear, and easy-to-understand content adapting writing tone and style to fit different social platforms and audiences
  • Collaborates with team members throughout the organization (Sales, Design, Project Management, Client Services) to develop relevant content for scheduled posts
  • Manages brand reputation on social media pages including responding to direct messages, comments, and posts in a way that embodies our company values
  • Analyzes and report on social media performance monthly, quarterly, and annually using provided tools and organic platform resources to drive and reflect brand growth goals
  • Maintains a thorough knowledge and understanding of Officeworks brand, culture, products and services, clients and competitors in each market
  • Stays abreast of social media developments and trends with a focus on LinkedIn and Instagram
  • Applies attribution best practices to image usage rights, copywriting & social media posts to ensure legal compliance
  • Prompt, reliable and regular attendance


Other Responsibilities:

  • Assists the Marketing Manager with other marketing tasks as needed such as creating content for PowerPoint presentations, sales collateral, company website, email campaigns, blogs etc.
  • Assists in maintaining marketing assets on company shared drive and Google intranet site
  • Furthers knowledge and education regularly through workshops, research, and seminars, and share best practices, and marketing ideas and tactics with the team


Education and Experience:

  • Bachelor’s degree in marketing, communications or related field or equivalent experience
  • 2+ years’ work experience focused on social media, marketing
  • A proven track record of generating brand awareness through social media platforms
  • Strong copywriting, proofing, photo and video editing skills
  • A motivated, self-starter with a creative mindset
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience working within a collaborative and cross-functional team environment
  • Strong organizational and time management skills
  • High degree of accuracy and attention to detail
  • Proficiency in Photoshop, PowerPoint and Excel
  • Experience using Adobe Creative Suite, WordPress, Google Analytics a plus


Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


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