Marketing Coordinator

Essential Job Responsibilities:

• Assists the Marketing Manager with the Social Media Editorial Calendar, providing a monthly plan for content aligned to brand guidelines, messaging, and product goals
• Researches, develops and publishes content for daily posts(LinkedIn,Instagram)
• Creates simple, clear, and easy-to-understand content adapting writing tone and style to fit different social platforms and audiences
• Collaborates with team members throughout the organization (Sales, Design, Project Management, Client Services) to develop relevant content for scheduled posts
• Manages brand reputation on social media pages including responding to direct messages, comments, and posts in a way that embodies our company values
• Analyzes and report on social media performance monthly, quarterly, and annually using provided tools and organic platform resources to drive and reflect brand growth goals
• Maintains a thorough knowledge and understanding of Officeworks brand, culture, products and services, clients and competitors in each market
• Stays abreast of social media developments and trends with a focus on LinkedIn and Instagram
• Applies attribution best practices to image usage rights, copywriting & social media posts to ensure legal compliance
• Prompt, reliable and regular attendance

Other Responsibilities:

• Assists the Marketing Manager with other marketing tasks as needed such as creating content for PowerPoint presentations, sales collateral, company website, email campaigns, blogs etc.
• Assists in maintaining marketing assets on company shared drive and Google intranet site
• Furthers knowledge and education regularly through workshops, research, and seminars, and share best practices, and marketing ideas and tactics with the team

Education and Experience:

• Bachelor’s degree in marketing, communications or related field or equivalent experience
• 2+ years’ work experience focused on social media, marketing
• A proven track record of generating brand awareness through social media platforms
• Strong copywriting, proofing, photo and video editing skills
• A motivated, self-starter with a creative mindset
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience working within a collaborative and cross-functional team environment
• Strong organizational and time management skills
• High degree of accuracy and attention to detail
• Proficiency in Photoshop, PowerPoint and Excel
• Experience using Adobe Creative Suite, WordPress, Google Analytics a plus

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.